Business Development Representative

  • Cape Town, Western Cape, South Africa
  • Full-Time
  • Remote
  • 18,000-24,000 ZAR / Month

Job Description:

Location: South Africa, Fully Remote
Engagement Type: Contractor
Working Hours: Monday to Friday, 12:30am to 9:00am SAST
Salary: R18 000 to R24 000 based on experience

About the opportunity

We are looking for a driven Business Development Representative to join a fast growing AI platform serving more than 1,000 real estate agencies across Australia and New Zealand.

The business has built a free Agent Grader that assesses an agent's digital visibility, shows how they rank within their market and identifies opportunities to improve their position. It has quickly become a powerful source of new business, with more than 300 agents claiming their profiles within just a few weeks.

Now the business needs someone to turn that interest into meaningful sales conversations.

As the first dedicated sales hire, you will take ownership of leads generated through the Agent Grader, webinars and events while also building your own prospecting lists when required.

Your goal is simple: identify the right opportunities, start valuable conversations and generate qualified meetings for the team responsible for closing.

What you will be responsible for

Lead follow up and prospecting

You will work every relevant lead generated through the Agent Grader, webinars and events within an agreed timeframe.

When inbound activity does not fill your day, you will proactively build your own prospect lists from the existing database of more than 38,000 agents using the targeting priorities provided by the business.

Multi channel outreach

You will engage prospects through email, LinkedIn and phone.

Outreach will lead with something useful, such as the agent's score, market ranking or recommendations rather than immediately asking them to attend a product demonstration.

Opportunity prioritisation

You will use available data to identify which agencies are most likely to convert.

Signals include Agent Grader performance, digital visibility, profile activity, estimated rent roll strength, listing volumes, days on market and local market activity.

Meeting generation

Your success will be measured by qualified meetings that are both booked and attended, not simply calendar invitations created.

CRM management

Every interaction, outcome and next action must be recorded in HubSpot on the same day.

You will also identify and report data quality issues rather than working around them.

Sales feedback

You will provide weekly written feedback covering successful messaging, recurring objections, the types of Grader scores generating conversations and requests or needs raised by prospective customers.

What we are looking for

You have at least 2 years of outbound SDR or BDR experience selling to small business or SME customers.

You can demonstrate consistent prospecting activity and are comfortable generating your own pipeline rather than relying entirely on inbound leads.

Your written English is strong, concise and persuasive.

You are confident speaking with prospects who were not expecting your call and can maintain consistent activity even when response rates are challenging.

You are comfortable working independently in a startup environment where processes are still being developed.

You have experience using a CRM such as HubSpot and sales sequencing platforms such as Instantly or similar tools.

You are also comfortable using AI tools such as Claude and working with databases to create and segment prospect lists.

You must be willing to work shifted hours that provide at least 4 hours of live overlap with the Australian eastern business day.

Preferred experience

Experience selling into real estate, property services or another relationship driven industry would be highly valuable.

Experience within a product led business where a free product or tool creates opportunities for the sales team is also beneficial.

Familiarity with HubSpot, Instantly, LinkedIn Sales Navigator or similar sales technology will be advantageous.

If you enjoy building pipeline, creating your own opportunities and working in an environment where you can help shape the sales process from the beginning, this could be an excellent next step.